For a movie that hasn’t made much of a splash in box office take, Scott Pilgrim vs. the World certainly seems to have people talking. The movie opened 5th in the box office last weekend. It was beaten out by two new movies, The Expendables and Eat Pray Love, and by two movies who’d fallen about 40-50% in sales (one being Inception, arguable another nerd-bait feature).
Cinema Blend offers “5 Reasons Scott Pilgrim vs. the World Failed to Find an Audience,” but its reasoning is somewhat suspect at times, and even the title seems like a misnomer to me. “Scott Pilgrim” is currently the top Trending Topic on Twitter. My friends have been talking about it for weeks; a bunch of us saw a free advance screening, and a bunch more saw it on opening weekend. The blogs I follow regularly have been generally gushing praise. The issue doesn’t really seem to be that it “failed to find an audience,” but that the audience it found wasn’t really big enough to promise the kind of box office take that you’d expect with a $60 million budget. The whole phenomenon feels strangely reminiscent of Snakes on a Plane: Everyone was expecting the hype to equal success, when in fact it might have been only enough to make sure the movie makes a modest profit in the long run.