Jeremy Jacobs has written an article for the Columbia News Service (destined for other venues, such as The Columbus Dispatch) about “geek chic” as “the new brand of cool.” The article takes the Mac versus PC guys from the Apple ad campaign (played by Justin Long and John Hodgman) as its starting point. Dan, a friend of mine who works for Macworld/Macuser, IMed me the link because of the apparent relevance to my research. Then he said, “Gahh,” because shortly after pasting the article for me, he got to the end and saw that I was quoted.

I suppose I won’t say much in the way of analysis, but I will say that is fun to talk to a reporter (at least one who is nice) and to feel like you’re writing about something interesting enough to be quoted in a newspaper. I am also pleasantly surprised to see that my blog has somehow been elevated to the status of “Institute.” I only regret that I have had to turn down one esteemed colleague‘s request for grant funding.